I'm giving away all of my secrets.
I'm giving away all my secrets.
I'm an assistant-turned-designer/marketing director, and I've learned a lot of lessons along the way. As I've been asked and answered, I've gathered together my best advice & how-to's for potential creatives everywhere.
I'm an assistant-turned-designer/marketing director, and I've learned a lot of lessons along the way. As I've been asked and answered, I've gathered together my best advice & how-to's for potential creatives everywhere.
SMALL TEAM. BIG IMPACT
SARAH CASTERLINE,
OWNER & CREATIVE DIRECTOR
Sarah is a self-taught, award-winning graphic designer who loves marketing strategy just as much as creating beautiful brands.
She created POP Design Studio to help bold, bright startups with big goals get their message out and impact the world.
The vision started with her work for HUNGRY, where she ran and executed national marketing campaigns, down to the small details of customer experience.
She ran an extremely lean marketing department with the output and quality of a larger agency.
Flash forward to POP - we still believe in doing a lot with a little and being as scrappy and innovative as the startups we work with.
ERIN MCINERNEY,
GRAPHIC DESIGNER & ILLUSTRATOR
Meet Erin, creative extraordinaire! She works with Sarah to make sure every detail of the vision is both beautiful and thoughtful.
Located in: Wisconsin
Super power: Empathy
Inspired by: Nature
Go-to coffee order: Black dark roast coffee
Guilty pleasure: Eating cookie dough
Where you can find her: In or around a body of water
Certified in: Social Media Marketing
Favorite Tool: Procreate
POP VALUES
WORK SMARTER, NOT HARDER. Efficiency + organization are key to the business and our founder being a working mom. It’s better for everyone when we can deliver high value items because we are allocating resources well and focusing on things that matter. We don’t waste time - ours or anyone else’s.
DESIGN MATTERS. We deeply believe in the power of good design and what we create together. We've seen the results first hand. Our passion for the craft runs deep. Sarah's wish is that when she dies people say, “She had great taste.”
STRATEGY FUELS EVERYTHING. We are where we are today because of strategy. Nothing is by accident. We help bring clarity of purpose, goals, and message to the brands we work with so that they have a brand roadmap.
DO IT ENTHUSIASTICALLY OR NOT AT ALL. When we have clarity on an end goal, we enthusiastically and ferociously do whatever is necessary to move the needle forward. We bring this energy to all of our clients to create real impact in their businesses.
KEEP LEARNING & ADAPTING. We are always adding new tools to our tool belt and adapting as we go. A growth mindset is crucial in marketing and in life.