SMALL TEAM. BIG IMPACT

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ERIN MCINERNEY,

GRAPHIC DESIGNER & ILLUSTRATOR

Meet Erin, creative extraordinaire!  She works with Sarah to make sure every detail of the vision is both beautiful and thoughtful.

Located in: Wisconsin

Super power: Empathy

Inspired by: Nature

Go-to coffee order: Black dark roast coffee 

Guilty pleasure: Eating cookie dough

Where you can find me: In or around a body of water 

Certified in: Social Media Marketing

Favorite Tool: Procreate 

 
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SARAH CASTERLINE,

OWNER & CREATIVE DIRECTOR

Sarah is a self-taught graphic designer who loves marketing strategy just as much as creating beautiful brands.

She created POP design studio to help bold, bright startups with big goals get their message out and impact the world.

The vision started with her work for HUNGRY, where she ran and executed national marketing campaigns, down to the small details of customer experience. 

"What agency is pumping out all of your marketing creative?" people would ask the founder. "It's just Sarah." 

Flash forward to POP and the team has doubled in size (2 of us!), but we still believe in doing a lot with a little, and being as scrappy and innovative as the startups we work with.

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POP VALUES

WORK SMARTER, NOT HARDER. Efficiency + organization are key to the business and our founder being a working mom. It’s better for everyone when we can deliver high value items because we are allocating resources well and focusing on things that matter. We don’t waste time - ours or anyone else’s.

DESIGN MATTERS. We deeply believe in the power of good design and what we create together. We've seen the results first hand. Our passion for the craft runs deep. Sarah's wish is that when she dies people say, “She had great taste.”

STRATEGY FUELS EVERYTHING.  We are where we are today because of strategy. Nothing is by accident. We help bring clarity of purpose, goals, and message to the brands we work with so that they have a brand roadmap.

DO IT ENTHUSIASTICALLY OR NOT AT ALL.  When we have clarity on an end goal, we enthusiastically and ferociously do whatever is necessary to move the needle forward. We bring this energy to all of our clients to create real impact in their businesses.

KEEP LEARNING & ADAPTING.  We are always adding new tools to our tool belt and adapting as we go. A growth mindset is crucial in marketing and in life.

WANT US ON YOUR TEAM?